Ch.4 - The Marketing Environment

Miu Miu is one of those brands that can keep up with the changing environment around them. Like other luxury brands, they are never behind when it comes to trends and customers’ needs. With a target market set in mind, it’s easy for Miu Miu to stay on track. Of course, if they didn’t have a target market, it’d be harder for their products to sell and they wouldn’t be successful at all. 

Ch.18 - Social Media and Marketing

Like many luxury brands, Miu Miu's way to promote their products is through social media.

With 5.7 million followers between Facebook, Instagram, and Twitter, Miu Miu utilizes an online platform for their ads and collections. Every season they garner attention for their unique and quirky collections through ads and fashion week clips. Celebrities like Rowan Blanchard, Elle Fanning, and Lily Collins wear the brand in public, so Miu Miu promotes them. As a result of this promotion, sales increase, as fans of these celebrities buy the same products they wore.