Ch.4 - The Marketing Environment

Miu Miu is one of those brands that can keep up with the changing environment around them. Like other luxury brands, they are never behind when it comes to trends and customers’ needs. With a target market set in mind, it’s easy for Miu Miu to stay on track. Of course, if they didn’t have a target market, it’d be harder for their products to sell and they wouldn’t be successful at all.