The consumer decision making process is used by consumers when buying goods/services. It includes 5 steps which are 1) Need recognition, 2) Information search, 3) Evaluation of alternatives, 4) Purchase, 5) Postpurchase behavior. This can be used to study how consumers make decisions. The fact that Miu Miu is different from most brands would make consumers want to purchase their products, but having celebrities wear their products also has an impact on consumer decisions.
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