Like other brands, Miu Miu uses promotional mix. Promotional mix includes advertising (their biggest strategy). Miu Miu usually promotes their new campaigns through their site and social media such as Instagram and Twitter, and have billboards and ads in magazines. Another big way to advertise is to post photos of celebrities wearing their products. Miu Miu posts these photos online, which influences fans of these celebrities to buy the products/be interested in the brand.
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