Consumer sales promotion is targeted to the ultimate consumer market. For Miu Miu, their ultimate consumers are young women to women in their mid thirties. Compared to Miu Miu's sister brand Prada, Miu Miu is more quirky and youthful. Although Miu Miu is targeted more to a younger market, they still combine youthfulness with maturity. Therefore, even though most of their consumers are younger, that does't mean they can't cater to more mature women.
No comments:
Post a Comment