Sunday, November 5, 2017

Ch.10 - Product Concepts



In marketing, there are different types of consumer products. One of these includes consumer product which is a product bought to satisfy an individual's personal wants. Miu Miu would be an example of a consumer product because their products, like other luxury brands, are bought to satisfy customer's personal wants. Miu Miu are knowing for having brand loyalty. When consumers prefer one brand over another, it shows that certain brand caters more to their preferences. 

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Ch.11 - Developing and Managing Products

Before Miu Miu develops a new product, they first have to brainstorm how the product will look like, the material, design, etc. They...