Miu Miu uses advertising and social media as their promotional strategy. When it comes to communicating with their clients, Miu Miu uses mass communication. Mass communication is the exchange of information through mass media. They also use interpersonal communication which is more personal between the brand and its customers. With interpersonal communication, Miu Miu lets their customers sign up for newsletters where they will be the first ones to hear about new products/collections.
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