Like many other brands and companies, Miu Miu uses segmentation bases, characteristics of individuals, groups, or organizations, to figure out what strategies they’re going to use to acquire sales. One variable that can be used is age. These variables are important because if a brand caters to the wrong market, they will lose many sales. Geographic segmentation is also important because you have to cater to people based on the climate, for example. If it’s hot in the area, there’s no point in selling clothes that are made for winter, because people don’t need it.
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