Sunday, October 15, 2017

Ch.14 - Retailing



Retailing is all the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use. Miu Miu is a franchise because it's owned and operated by individual(s) but is licensed by a larger supporting organization. Although Miu Miu has their own locations, their products can be found in many department stores like Neiman Marcus and Barney's. There are also many online sites that sells products for discounted prices. 

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Ch.11 - Developing and Managing Products

Before Miu Miu develops a new product, they first have to brainstorm how the product will look like, the material, design, etc. They...