Ch.17 - Personal Selling and Sales Management

Consumer sales promotion is targeted to the ultimate consumer market. For Miu Miu, their ultimate consumers are young women to women in their mid thirties. Compared to Miu Miu's sister brand Prada, Miu Miu is more quirky and youthful. Although Miu Miu is targeted more to a younger market, they still combine youthfulness with maturity. Therefore, even though most of their consumers are younger, that does't mean they can't cater to more mature women.

Ch.16 - Advertising, Public Relations and Sales Promotion

Like other brands, Miu Miu uses promotional mix. Promotional mix includes advertising (their biggest strategy). Miu Miu usually promotes their new campaigns through their site and social media such as Instagram and Twitter, and have billboards and ads in magazines. Another big way to advertise is to post photos of celebrities wearing their products. Miu Miu posts these photos online, which influences fans of these celebrities to buy the products/be interested in the brand. 

Ch.14 - Retailing

Retailing is all the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use. Miu Miu is a franchise because it's owned and operated by individual(s) but is licensed by a larger supporting organization. Although Miu Miu has their own locations, their products can be found in many department stores like Neiman Marcus and Barney's. There are also many online sites that sells products for discounted prices. 

Ch. 6 - Consumer Decision Making

The consumer decision making process is used by consumers when buying goods/services. It includes 5 steps which are 1) Need recognition, 2) Information search, 3) Evaluation of alternatives, 4) Purchase, 5) Postpurchase behavior. This can be used to study how consumers make decisions. The fact that Miu Miu is different from most brands would make consumers want to purchase their products, but having celebrities wear their products also has an impact on consumer decisions.

Ch.5 - Developing A Global Vision

Is Walmart Good For America?

Cons

• Doesn't provide health insurance for its workers (workers are on medicaid so they have to rely on the government) 
• Hurts retail trade 
• Environmental problems (Brings congestion to communities) 
• Costs people their jobs (Competitive stores go out of business) 

Pros

• Walmart creates a lot of jobs (about 300 to 350 employees employed for every new store)
• Walmart provides cheaper and more accessible services than their competition